When designing your website it's important to ask yourself, what do people like about a website? The answer lies in the overall design, the information provided and its functionality. But the number one defining feature that will make a user fall in love with a company is the website images. Visual images have always been a powerful means of communication. Even with a minimalist design, images are essential to the success of a website.
However, not all pictures are created equal. You must be selective when choosing images for your website. Savvy internet users can quickly spot common stock images and get turned off by irrelevant or poor quality images. A bad image choice has the potential to ruin the user's first impression of your company. Your main focus should be choosing the right image for your content. Here are some tips that will help you pick the right image:
1. Quality is paramount
Large, high resolution images always look best. The larger the image the better it is for sizing on the website. It is always better to shrink an image down instead of making it bigger. Pictures that have proper lighting look better than pictures that are dark and grainy.
2. Image Relevance
It's important to make sure the image has relevance to what the content is talking about. Just putting a picture on a website to put it on there, no matter how good the picture, can be a turn off to a visitor. Make sure the image you are putting on your website is relevant to the content. For example, if the content is talking about your company, you may have a picture of your team working together in the office.
3. Picture Layout
When picking an image to go on your website it's important to think about how that picture is going to be put on the website. If the area the picture is going is designed to have a landscape style layout (horizontal) then the image you choose needs to be able to sized that way. The most common mistake that happens is when people take pictures with their cell phones in a portait layout (verticle) and try to put those images in areas that would need an image that is horizontal. This will cause your image to be cropped.
Tips on creating quality images:- Although your phone can take decent pictures, it is not the best in every situation. If you are serious about taking good pictures, consider upgrading to a better camera.
- Consider hiring a professional photographer to take pictures of your team and office. Shop around for a photographer that fits your budget. The return on your investment will be invaluable when it comes to quality images for your website!
- If you are taking pictures yourself, lighting is everything. If you are in a dark room, your pictures are going to be grainy and poor quality. Take your pictures outside and in the shade if possible. Avoid direct sunlight. The shade of a large building is a great place to take pictures. This will prevent harsh lighting from the sun. If you are inside, make sure there is plenty of light. A large, open window makes an excellent source of light. Your subject should be next to the window, not in front of the window.
Diumenge, Març 5, 2017
