Linkedin is quickly becoming one of the most effective social networks to drive quality traffic to your business. Optimizing and maintaining your Linkedin company page has several benefits such as engaging followers of your business, attracting the right kind of job candidates, and increasing your visibility on search engines. Here’s how to optimize your Linkedin company page:
- First, create a personal account – Just like Facebook, you have to have a personal account on Linkedin in order to create a company page. To create your company page, go to “Interests” located in the main menu and then to “Companies.” From there, you can click on a button to create your company page.
- Complete your profile – It sounds simple, but it’s important to fill out your profile completely. Make sure to include your website URL, company size, industry sector, specialities, and location.
- Branding – Just like your Facebook page, you can display your logo and a banner image. By just spending a little time on your banner image, you can make your business stand out and connect with potential candidates. According to Linkedin, your banner image should be 646 pixels wide by 220 pixels tall. Your banner image could celebrate a eerecent accomplishment, highlight what makes your company different, show off your company culture, or announce that you are hiring. Keep things fresh by changing your banner image occasionally.
- Showcase what your business has to offer – You can attract more followers by building out your services page. You can use this page to feature your services and link directly to any page on your website.
- Company pages are SEO-friendly – Google previews up to 156 characters on your page’s text. Make sure your business description is concise and effective. Linkedin users can also search for your company by keyword, so include words and phrases that relate to your industry focus.
- Create a careers tab – You can use the careers tab to list and promote open positions with your company. You can also link to the careers page on your website.
Now that your Linkedin page is optimized, it’s time to attract new followers and engage your audience. Company pages can like and share content just like an individual. You can tailor your posts for your audience by choosing to share it with “all followers” or to a “targeted audience.” Some of the most successful posts include pictures, charts, video, or links to articles. You can also engage your audience by asking a question. Make sure your posts are varied and regular.
You can attract more followers by including a link to your company page on your website and other social media pages. You can encourage your team members to include a link to your company page in their email signatures. And don’t forget to ask your employees to follow your updates and like or comment on the posts. And of course, always be sure to reply to comments promptly.
Now, get started by creating your company page and making a post! And feel free to leave a comment or question.
lørdag, oktober 1, 2016
