When you start a new business, designing your logo is an important first step in creating your brand’s identity. Your logo should be instantly recognizable. Because your logo is an essential part of your brand, the design process requires thinking, careful planning and artistic input. Don’t let your logo be an afterthought! What makes a great logo? It should be SIMPLE.
Let’s take a look at some of the world’s largest brands. What do their logos have in common? Simplicity. Think of your logo as an emblem, not an embodiment of everything your business does. Another common theme is most of these companies only use a single word for their logo: Facebook, Google, Samsung, etc. One word makes a bigger impact and is easier to remember.
Although simplicity is an important attribute of a great logo, don’t underestimate the power of color. Colors can evoke different feelings and emotions. For example, blue can create a sense of trust and reliability and is often used for medical institutions. Green can be associated with healing, growth, and wealth and is usually used by companies that are environmentally friendly. Do your research before deciding on the best colors to use for your logo.
In relation to the “keep it simple” rule, don’t try to overcomplicate your logo by attempting to be innovative or flashy. A logo should not have a background image, excessive graphics, or unreadable text. It may look okay on your website but is too complicated to print on a t-shirt. By keeping your logo simple and minimalistic, you can ensure that your logo is versatile enough to be used on a variety of marketing materials.
At rubix, our team of dedicated designers can take your idea and turn it into a great logo. And if you aren’t sure about a design, trust the graphic designer. They have the training and experience to make an awesome logo. Just remember, keep it simple! If you can follow these guidelines, then you are on your way to creating a memorable brand.
Maandag, Oktober 10, 2016
