The key to making sure response emails (await call, directions, etc.) are delivered and able to get around spam and junk filters is to make sure they look as much like normal email correspondence. When typing an email, its typical to just type an email in plain text, sign it and send. No formatting, images, live links, html features (bolding, colors, centering, etc.) or anything other than informational text.
Spam filters are always being updated and changed in order to try to keep up with spammers. That said, there are a number of things that are pretty standard spam triggers, those include:
- embedded or linked images. Spam filters can’t “see” the content of an image so, usually, images are either removed by the filters or the email is rejected/quarantined as spam.
- Live links (html hyperlinks). As with the images, spam filters don’t know the page you will be dropped off on if you click the link so they often either disable the link or designate the email as spam.
- Any HTML formatting that you may not typically use is day to day correspondence – colors, bold or different sized text, etc.
- Make sure the “from” email address is correct and exists. Some services check this to ensure its not a fake email address.
The goal is to make the response emails look as much like normal correspondence as possible. Normally, when sending an informational reminder, you would just type up the info and send it out – not a lot of flair is necessary. Often, spammers use those types of techniques to catch the attention of potential customers.
The best way to create the email is to type it up in notepad/wordpad/any basic text editor and copy and paste it into the space in applicant stream. Avoid MS word if possible as MS word automatically adds quite a bit of unnecessary formatting behind the scenes. In the text editor you can even type the url to your site if you want as it will go out as plain text (and not a live url) but many email readers will automatically recognize that its a url and allow users to click it – if not recipients can copy and paste the link into their browser if they are interested.
In the end, users need to decide whether the fancier emails (that manage to bypass spam/junk filters) are more likely to get people in the door or if using a plain email (that is more likely to get delivered) will bring more people in the door.
Понедельник, Сентябрь 12, 2016
